/* ===== Variables de marca — Siempre Marketing ===== */
:root {
  --purple: #7B35E0;
  --purple-light: #A066E8;
  --dark: #120D1F;
  --dark-2: #1C1533;
  --dark-3: #241B40;
  --black: #0B0810;
  --gray: #8C8C8C;
  --lavender: #F5F0FD;
  --white: #FFFFFF;
  --gradient: linear-gradient(135deg, #7B35E0, #A066E8);
  --gradient-dark: linear-gradient(135deg, #1C1533, #2C2050 60%, #4A2A8A);
  --shadow: 0 20px 45px rgba(123, 53, 224, 0.12);
  --radius: 20px;
  --max-width: 1180px;
  --bar-height: 64px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: 'Montserrat', sans-serif;
  color: var(--black);
  background: var(--white);
  line-height: 1.6;
  overflow-x: hidden;
  padding-bottom: var(--bar-height);
}

img { max-width: 100%; display: block; }

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
}

h1, h2, h3, h4 { font-weight: 800; line-height: 1.15; letter-spacing: -0.01em; }
h2 { font-size: clamp(1.8rem, 3.2vw, 2.6rem); }
h3 { font-size: 1.25rem; }
.fw-light { font-weight: 300; }

p { color: #43434b; }

a { text-decoration: none; color: inherit; }
ul { list-style: none; }

.text-gradient {
  background: var(--gradient);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--white);
  background: rgba(255,255,255,0.12);
  padding: 6px 16px;
  border-radius: 100px;
  margin-bottom: 18px;
}
.eyebrow--dark {
  color: var(--purple);
  background: var(--lavender);
}

/* ===== Buttons ===== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 14px 28px;
  border-radius: 100px;
  font-weight: 700;
  font-size: 0.95rem;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease, color 0.2s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-3px); }
.btn--primary { background: var(--gradient); color: var(--white); box-shadow: 0 12px 24px rgba(123,53,224,0.28); }
.btn--primary:hover { box-shadow: 0 16px 30px rgba(123,53,224,0.4); }
.btn--outline { border-color: var(--black); color: var(--black); }
.btn--outline:hover { background: var(--black); color: var(--white); }
.btn--light { background: var(--white); color: var(--purple); }
.btn--outline-light { border-color: rgba(255,255,255,0.35); color: var(--white); }
.btn--outline-light:hover { background: rgba(255,255,255,0.12); border-color: rgba(255,255,255,0.6); }
.btn--sm { padding: 10px 20px; font-size: 0.85rem; }
.btn--block { width: 100%; }

/* ===== Sticky bottom bar ===== */
.sticky-bar {
  position: fixed;
  bottom: 0; left: 0; right: 0;
  height: var(--bar-height);
  display: flex;
  z-index: 200;
  box-shadow: 0 -8px 24px rgba(0,0,0,0.18);
}
.sticky-bar__item {
  flex: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  color: var(--white);
  font-size: 0.82rem;
  font-weight: 600;
  transition: filter 0.2s ease;
}
.sticky-bar__item strong { display: block; font-size: 0.92rem; font-weight: 800; }
.sticky-bar__item svg { width: 20px; height: 20px; flex-shrink: 0; }
.sticky-bar__item:hover { filter: brightness(1.1); }
.sticky-bar__item--whatsapp { background: linear-gradient(135deg, #25D366, #128C4A); }
.sticky-bar__item--call { background: var(--gradient); }

/* ===== Header ===== */
.header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(18, 13, 31, 0.85);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 84px;
}
.header__logo { display: flex; align-items: center; flex-shrink: 0; }
.header__logo img { height: 48px; width: auto; max-width: 100%; }

.nav { display: flex; align-items: center; gap: 20px; }
.nav__link {
  font-weight: 600;
  font-size: 0.86rem;
  color: rgba(255,255,255,0.85);
  position: relative;
  padding: 4px 0;
  white-space: nowrap;
}
.nav__link::after {
  content: '';
  position: absolute;
  left: 0; bottom: -4px;
  width: 0; height: 2px;
  background: var(--gradient);
  transition: width 0.25s ease;
}
.nav__link:hover { color: var(--white); }
.nav__link:hover::after { width: 100%; }

/* ===== Nav dropdown (Servicios, Áreas de especialización) ===== */
.nav__item { position: relative; display: flex; align-items: center; }
.nav__link--dropdown {
  display: flex; align-items: center; gap: 5px;
  background: none; border: none; font-family: inherit; cursor: pointer;
}
.nav__chevron { flex-shrink: 0; transition: transform 0.2s ease; }
.nav__item:hover .nav__chevron, .nav__item:focus-within .nav__chevron { transform: rotate(180deg); }

.nav__dropdown {
  position: absolute;
  top: 100%; left: 50%;
  transform: translateX(-50%);
  padding-top: 14px;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.2s ease, visibility 0.2s ease;
  z-index: 10;
}
.nav__item:hover .nav__dropdown,
.nav__item:focus-within .nav__dropdown {
  opacity: 1;
  visibility: visible;
}
.nav__dropdown-card {
  background: var(--dark-2);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 14px;
  padding: 10px;
  min-width: 210px;
  box-shadow: 0 20px 45px rgba(0,0,0,0.35);
}
.nav__dropdown-link {
  display: block;
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 0.88rem;
  font-weight: 600;
  color: rgba(255,255,255,0.8);
  white-space: nowrap;
}
.nav__dropdown-link:hover { background: rgba(255,255,255,0.06); color: var(--white); }

.header__actions { display: flex; align-items: center; gap: 22px; }
.header__phone { text-align: right; }
.header__phone-label { display: block; font-size: 0.68rem; color: rgba(255,255,255,0.5); text-transform: uppercase; letter-spacing: 0.06em; }
.header__phone-number { display: block; font-size: 0.92rem; font-weight: 700; color: var(--white); }

.hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}
.hamburger span {
  width: 24px; height: 2.5px;
  background: var(--white);
  border-radius: 2px;
  transition: all 0.25s ease;
}
.hamburger.active span:nth-child(1) { transform: translateY(7.5px) rotate(45deg); }
.hamburger.active span:nth-child(2) { opacity: 0; }
.hamburger.active span:nth-child(3) { transform: translateY(-7.5px) rotate(-45deg); }

/* ===== Hero ===== */
.hero {
  position: relative;
  padding-top: 150px;
  overflow: hidden;
  background: var(--dark);
}
.hero__bg-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  z-index: 0;
}
.hero__overlay {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(ellipse 900px 500px at 15% 15%, rgba(123,53,224,0.45), transparent 60%),
    linear-gradient(160deg, rgba(18,13,31,0.82) 0%, rgba(27,18,51,0.72) 55%, rgba(58,31,107,0.75) 100%);
}
.hero__shape {
  position: absolute;
  top: 0; right: -10%;
  width: 55%; height: 130%;
  background: linear-gradient(135deg, rgba(160,102,232,0.25), rgba(123,53,224,0.05));
  clip-path: polygon(35% 0, 100% 0, 100% 100%, 0% 100%);
  z-index: 0;
}
.hero__blob {
  position: absolute;
  border-radius: 50%;
  filter: blur(90px);
  z-index: 0;
  pointer-events: none;
}
.hero__blob--1 {
  width: 420px; height: 420px;
  background: var(--purple);
  opacity: 0.35;
  bottom: -180px; left: -120px;
}
.hero__blob--2 {
  width: 460px; height: 460px;
  background: var(--purple-light);
  opacity: 0.28;
  top: -160px; right: -140px;
}
.hero__inner {
  position: relative; z-index: 1;
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  align-items: center;
  gap: 40px;
  padding-bottom: 90px;
}
.hero .eyebrow { color: var(--purple-light); background: rgba(160,102,232,0.15); }
.hero h1 { font-size: clamp(2.1rem, 4.2vw, 3.3rem); margin-bottom: 22px; color: var(--white); }
.hero h1 .fw-light { font-size: 0.8em; line-height: 1.2; display: inline-block; margin-top: 8px; }
.hero__text { font-size: 1.08rem; max-width: 520px; margin-bottom: 34px; color: rgba(255,255,255,0.68); }
.hero__cta { display: flex; gap: 16px; flex-wrap: wrap; }

.hero__visual { display: flex; justify-content: center; align-items: center; }
.hero__icon {
  width: min(300px, 80%);
  height: auto;
  aspect-ratio: 1 / 1;
  border-radius: 32px;
  box-shadow: 0 30px 70px rgba(0,0,0,0.4);
  animation: float 5s ease-in-out infinite;
}
@keyframes float {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-18px); }
}

/* ===== Marquee ===== */
.marquee {
  position: relative;
  z-index: 1;
  overflow: hidden;
  background: rgba(255,255,255,0.04);
  border-top: 1px solid rgba(255,255,255,0.08);
  padding: 18px 0;
}
.marquee__track {
  display: flex;
  align-items: center;
  gap: 20px;
  width: max-content;
  white-space: nowrap;
  animation: marquee 24s linear infinite;
}
.marquee__track span {
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  color: rgba(255,255,255,0.55);
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ===== Section head ===== */
.section-head { text-align: center; max-width: 640px; margin: 0 auto 56px; }
.section-head h2 { margin-bottom: 14px; }
.section-head p { font-size: 1.02rem; }
.section-head--light h2 { color: var(--white); }
.section-head--light p { color: rgba(255,255,255,0.65); }

.services {
  position: relative;
  overflow: hidden;
  padding: 110px 0;
  background: var(--dark);
  background-image:
    radial-gradient(ellipse 900px 500px at 15% 15%, rgba(123,53,224,0.35), transparent 60%),
    linear-gradient(160deg, #120D1F 0%, #1B1233 55%, #3A1F6B 100%);
}
.services > .container { position: relative; z-index: 1; }
.process, .about, .contact { padding: 110px 0; }
.about { background: var(--lavender); }

/* ===== Cards ===== */
.cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
}
.card {
  position: relative;
  background: var(--dark-2);
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: var(--radius);
  padding: 40px 32px;
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}
.card:hover { transform: translateY(-8px); box-shadow: 0 26px 55px rgba(123,53,224,0.3); border-color: rgba(160,102,232,0.4); }
.card__icon {
  width: 56px; height: 56px;
  display: flex; align-items: center; justify-content: center;
  background: var(--gradient);
  border-radius: 14px;
  margin-bottom: 22px;
}
.card__icon svg { width: 28px; height: 28px; }
.card h3 { margin-bottom: 10px; color: var(--white); }
.card p { margin-bottom: 18px; font-size: 0.95rem; color: rgba(255,255,255,0.6); }
.card__list li {
  font-size: 0.88rem;
  font-weight: 600;
  color: rgba(255,255,255,0.85);
  padding: 8px 0;
  border-top: 1px solid rgba(255,255,255,0.08);
  display: flex; align-items: center; gap: 8px;
}
.card__list li::before {
  content: '';
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--gradient);
  flex-shrink: 0;
}
.card__arrow {
  position: absolute;
  top: 32px; right: 32px;
  width: 40px; height: 40px;
  border-radius: 50%;
  background: var(--white);
  display: flex; align-items: center; justify-content: center;
  transition: transform 0.25s ease;
}
.card:hover .card__arrow { transform: rotate(45deg); }

/* ===== Work (Ejemplo de nuestro trabajo) ===== */
.work { background: var(--white); padding: 110px 0; }
.work__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}
.work-card {
  display: flex;
  flex-direction: column;
}
.work-card__video-wrap {
  position: relative;
  width: 100%;
  aspect-ratio: 9 / 16;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--dark-2);
  box-shadow: var(--shadow);
}
.work-video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  background: var(--dark-2);
}
.work-card__info { padding: 20px 4px 0; }
.work-card__info h3 { margin-bottom: 2px; }
.work-card__type { font-size: 0.85rem; color: var(--gray); margin-bottom: 12px; }
.work-card__tag {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.03em;
  color: var(--purple);
  background: var(--lavender);
  padding: 6px 14px;
  border-radius: 100px;
  margin-bottom: 14px;
}
.work-card__desc { font-size: 0.88rem; line-height: 1.55; }

/* ===== Process ===== */
.process { background: var(--lavender); }
.process__steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}
.step {
  background: var(--white);
  border-radius: var(--radius);
  padding: 32px 26px;
  position: relative;
}
.step__number {
  display: block;
  font-size: 2.2rem;
  font-weight: 800;
  background: var(--gradient);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  margin-bottom: 14px;
}
.step h3 { margin-bottom: 8px; }
.step p { font-size: 0.92rem; }

/* ===== Clients ===== */
.clients { background: var(--white); padding: 100px 0; }
.clients__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.client-logo {
  background: var(--lavender);
  border-radius: 18px;
  padding: 28px 20px;
  display: flex;
  align-items: center;
  justify-content: center;
  height: 130px;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.client-logo:hover { transform: translateY(-6px); box-shadow: var(--shadow); }
.client-logo img {
  max-height: 78px;
  width: auto;
  object-fit: contain;
  filter: grayscale(1);
  opacity: 0.75;
  transition: filter 0.3s ease, opacity 0.3s ease;
}
.client-logo:hover img { filter: grayscale(0); opacity: 1; }

/* ===== Founder ===== */
.founder {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 56px;
  align-items: center;
  margin-bottom: 90px;
  padding-bottom: 90px;
  border-bottom: 1px solid rgba(123,53,224,0.15);
}
.founder__photo img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: top center;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}
.founder__lead { font-size: 1.08rem; margin: 18px 0 26px; }
.founder__list { display: flex; flex-direction: column; gap: 14px; margin-bottom: 30px; }
.founder__list li {
  display: flex;
  align-items: center;
  gap: 14px;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--black);
}
.founder__list .check {
  width: 24px; height: 24px;
  border-radius: 50%;
  background: var(--gradient);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.founder__list .check svg { width: 13px; height: 13px; }

/* ===== About ===== */
.about__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
}
.about__text p { font-size: 1.05rem; margin-top: 18px; }
.values { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.value {
  background: var(--white);
  border-radius: 16px;
  padding: 26px 22px;
  box-shadow: 0 10px 24px rgba(123,53,224,0.08);
}
.value h3 { color: var(--purple); font-size: 1.05rem; margin-bottom: 8px; }
.value p { font-size: 0.9rem; }

/* ===== Breadcrumb ===== */
.breadcrumb { margin-bottom: 18px; }
.breadcrumb ol { display: flex; align-items: center; gap: 8px; list-style: none; flex-wrap: wrap; padding: 0; margin: 0; }
.breadcrumb li { font-size: 0.82rem; color: rgba(255,255,255,0.45); display: flex; align-items: center; gap: 8px; }
.breadcrumb a { color: rgba(255,255,255,0.7); font-weight: 600; }
.breadcrumb a:hover { color: var(--white); text-decoration: underline; }
.breadcrumb li[aria-current] { color: rgba(255,255,255,0.85); font-weight: 600; }

/* ===== Blog post meta (author, dates, reading time) ===== */
.blog-meta { font-size: 0.85rem; color: rgba(255,255,255,0.55); margin-bottom: 18px; }
.blog-meta strong { color: rgba(255,255,255,0.85); font-weight: 700; }

/* ===== Blog ===== */
.blog { padding: 100px 0; background: var(--white); }
.blog-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.blog-card {
  display: flex;
  flex-direction: column;
  background: var(--white);
  border: 1px solid #EDE7FA;
  border-radius: var(--radius);
  overflow: hidden;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.blog-card:hover { transform: translateY(-6px); box-shadow: var(--shadow); }
.blog-card__cover {
  aspect-ratio: 16 / 9;
  background: var(--gradient-dark);
  display: flex; align-items: center; justify-content: center;
}
.blog-card__cover svg { width: 56px; height: 56px; opacity: 0.9; }
.blog-card__body { padding: 26px 26px 30px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.blog-card__category {
  align-self: flex-start;
  color: var(--purple);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  font-size: 0.72rem;
  background: var(--lavender);
  padding: 5px 12px;
  border-radius: 100px;
}
.blog-card__title { font-size: 1.15rem; margin: 0; }
.blog-card__excerpt { font-size: 0.92rem; flex: 1; }
.blog-card__meta { font-size: 0.78rem; color: var(--gray); }
.blog-card__link { display: inline-flex; align-items: center; gap: 6px; font-weight: 700; font-size: 0.88rem; color: var(--purple); margin-top: 4px; }
.blog-card__link svg { width: 16px; height: 16px; transition: transform 0.2s ease; }
.blog-card:hover .blog-card__link svg { transform: translateX(4px); }
.blog-card--soon { opacity: 0.7; border-style: dashed; }
.blog-card--soon .blog-card__cover { background: var(--lavender); }
.blog-card--soon .blog-card__cover svg { opacity: 1; }
.blog-card--soon .blog-card__cover svg path, .blog-card--soon .blog-card__cover svg circle { stroke: var(--purple); }

/* ===== FAQ ===== */
.faq { background: var(--white); padding: 110px 0; }
.faq__list { max-width: 820px; margin: 0 auto; display: flex; flex-direction: column; gap: 16px; }
.faq__item {
  background: var(--lavender);
  border: 1px solid transparent;
  border-radius: 16px;
  padding: 4px 28px;
  transition: background 0.2s ease, border-color 0.2s ease, box-shadow 0.2s ease;
}
.faq__item[open] { background: var(--white); border-color: #EDE7FA; box-shadow: var(--shadow); }
.faq__question {
  list-style: none;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 22px 0;
  font-weight: 700;
  font-size: 1.02rem;
  color: var(--black);
  cursor: pointer;
}
.faq__question::-webkit-details-marker { display: none; }
.faq__icon {
  position: relative;
  flex-shrink: 0;
  width: 28px; height: 28px;
  border-radius: 50%;
  background: var(--gradient);
}
.faq__icon::before, .faq__icon::after {
  content: '';
  position: absolute;
  top: 50%; left: 50%;
  background: var(--white);
  border-radius: 2px;
  transform: translate(-50%, -50%);
}
.faq__icon::before { width: 12px; height: 2px; }
.faq__icon::after { width: 2px; height: 12px; transition: transform 0.25s ease; }
.faq__item[open] .faq__icon::after { transform: translate(-50%, -50%) scaleY(0); }
.faq__answer { padding: 0 0 26px; }
.faq__answer p { font-size: 0.96rem; margin-bottom: 12px; }
.faq__answer p:last-child { margin-bottom: 0; }

/* ===== Variantes de fondo (alternancia dark / white / lavender) ===== */
.cards--3 { grid-template-columns: repeat(3, 1fr); }
.about--light { background: var(--white); }
.about--light .value { background: var(--lavender); box-shadow: none; }
.faq--tint { background: var(--lavender); }
.faq--tint .faq__item { background: var(--white); }
.work__grid--2 { grid-template-columns: repeat(2, 1fr); max-width: 660px; margin: 0 auto; }

/* ===== Caso de éxito ===== */
.case { background: var(--white); padding: 110px 0; }
.case__grid { display: grid; grid-template-columns: 1.3fr 0.7fr; gap: 56px; align-items: center; }
.case__text h2 { margin-bottom: 18px; }
.case__text p { font-size: 1.02rem; margin-bottom: 14px; }
.case__text .btn { margin-top: 12px; }
.case__stat {
  background: var(--gradient-dark);
  border-radius: var(--radius);
  padding: 44px 32px;
  text-align: center;
  box-shadow: var(--shadow);
}
.case__stat-number {
  display: flex; align-items: center; justify-content: center; gap: 14px;
  font-size: clamp(3.4rem, 7vw, 5rem);
  font-weight: 900;
  line-height: 1;
  color: var(--white);
}
.case__stat-number svg { width: 40px; height: 40px; flex-shrink: 0; }
.case__stat-label { margin-top: 14px; font-weight: 800; font-size: 1.1rem; color: var(--white); }
.case__stat-note { margin-top: 8px; font-size: 0.86rem; color: rgba(255,255,255,0.65); }
.case__disclaimer { font-size: 0.8rem; color: var(--gray); font-style: italic; }

/* ===== Para quién trabajamos ===== */
.audience { background: var(--lavender); padding: 110px 0; }
.audience__grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.audience-card {
  display: flex; flex-direction: column;
  background: var(--white);
  border-radius: var(--radius);
  padding: 40px 32px;
  box-shadow: var(--shadow);
  transition: transform 0.25s ease;
}
.audience-card:hover { transform: translateY(-6px); }
.audience-card h3 { margin-bottom: 10px; }
.audience-card > p { font-size: 0.95rem; margin-bottom: 18px; }
.audience-card__list { margin-bottom: 22px; }
.audience-card__list li {
  display: flex; align-items: center; gap: 10px;
  font-size: 0.9rem; font-weight: 600;
  padding: 9px 0;
  border-top: 1px solid #EDE7FA;
}
.audience-card__list li::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%;
  background: var(--gradient); flex-shrink: 0;
}
.audience-card__link {
  margin-top: auto;
  display: inline-flex; align-items: center; gap: 6px;
  font-weight: 700; font-size: 0.9rem; color: var(--purple);
}
.audience-card__link svg { width: 16px; height: 16px; transition: transform 0.2s ease; }
.audience-card:hover .audience-card__link svg { transform: translateX(4px); }

/* ===== También trabajamos con ===== */
.clients__also { margin-top: 70px; padding-top: 56px; border-top: 1px solid #EDE7FA; text-align: center; }
.clients__also h3 { font-size: 1.4rem; margin-bottom: 8px; }
.clients__also > p { font-size: 0.95rem; margin-bottom: 32px; }
.clients__also .work__grid--2 { margin-top: 36px; max-width: 560px; }

/* ===== CTA banner ===== */
.cta-banner {
  background: var(--gradient);
  padding: 90px 0;
}
.cta-banner__inner { text-align: center; }
.cta-banner h2 { color: var(--white); margin-bottom: 12px; }
.cta-banner p { color: rgba(255,255,255,0.9); font-size: 1.05rem; margin-bottom: 32px; }
.cta-banner .hero__cta { justify-content: center; }

/* ===== Contact ===== */
.contact {
  position: relative;
  overflow: hidden;
  background: var(--dark);
  background-image:
    radial-gradient(ellipse 700px 500px at 85% 20%, rgba(160,102,232,0.28), transparent 60%),
    linear-gradient(160deg, #120D1F 0%, #1B1233 60%, #2C1B54 100%);
}
.contact__grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 48px;
}
.contact__info { display: flex; flex-direction: column; gap: 16px; }
.contact__item {
  display: flex;
  align-items: center;
  gap: 16px;
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 16px;
  padding: 20px 22px;
  transition: transform 0.2s ease, background 0.2s ease;
}
.contact__item:hover { transform: translateX(6px); background: rgba(255,255,255,0.1); }
.contact__icon {
  width: 44px; height: 44px;
  background: var(--white);
  border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.contact__icon svg { width: 22px; height: 22px; }
.contact__item strong { display: block; font-size: 0.95rem; color: var(--white); }
.contact__item span span { font-size: 0.88rem; color: rgba(255,255,255,0.6); }

.contact__form {
  background: var(--white);
  border-radius: var(--radius);
  padding: 36px;
  box-shadow: 0 30px 60px rgba(0,0,0,0.35);
}
.form__row { margin-bottom: 18px; }
.form__row label {
  display: block;
  font-size: 0.85rem;
  font-weight: 700;
  margin-bottom: 8px;
}
.form__row select { background: var(--white); cursor: pointer; }
.form__row input, .form__row textarea, .form__row select {
  width: 100%;
  padding: 13px 16px;
  border: 1.5px solid #E4E0EF;
  border-radius: 12px;
  font-family: inherit;
  font-size: 0.95rem;
  resize: vertical;
  transition: border-color 0.2s ease;
}
.form__row input:focus, .form__row textarea:focus, .form__row select:focus {
  outline: none;
  border-color: var(--purple);
}
.form__note { text-align: center; font-size: 0.8rem; color: var(--gray); margin-top: 14px; }

.form__honeypot {
  position: absolute;
  width: 1px; height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

.form__checkbox-row { margin-bottom: 16px; }
.form__checkbox {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 0.86rem;
  font-weight: 500;
  color: #43434b;
  cursor: pointer;
}
.form__checkbox input[type="checkbox"] {
  width: 18px;
  height: 18px;
  margin-top: 1px;
  accent-color: var(--purple);
  flex-shrink: 0;
  cursor: pointer;
}

.form__privacy-notice {
  background: var(--lavender);
  border-radius: 12px;
  padding: 14px 16px;
  margin-bottom: 20px;
}
.form__privacy-notice p {
  font-size: 0.76rem;
  line-height: 1.55;
  color: #55555f;
  margin: 0;
}
.form__privacy-notice strong { color: var(--black); }
.form__privacy-notice a { color: var(--purple); font-weight: 600; text-decoration: underline; }

/* ===== Footer ===== */
.footer { background: var(--black); color: var(--white); padding: 64px 0 0; }
.footer__inner {
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1fr;
  gap: 32px;
  padding-bottom: 44px;
  border-bottom: 1px solid rgba(255,255,255,0.1);
}
.footer__col { display: flex; flex-direction: column; gap: 12px; }
.footer__col h4 { font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.1em; color: rgba(255,255,255,0.45); margin-bottom: 4px; }
.footer__col a { font-size: 0.92rem; color: rgba(255,255,255,0.8); }
.footer__col a:hover { color: var(--purple-light); }
.footer__logo { height: 58px; width: auto; align-self: flex-start; border-radius: 8px; margin-bottom: 10px; }
.footer__brand p { color: rgba(255,255,255,0.55); font-size: 0.9rem; margin-bottom: 8px; }
.footer__social { display: flex; gap: 16px; }
.footer__bottom { text-align: center; padding: 22px 0; display: flex; flex-direction: column; gap: 10px; align-items: center; }
.footer__bottom p { color: rgba(255,255,255,0.4); font-size: 0.8rem; }
.footer__legal { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; }
.footer__legal a { font-size: 0.78rem; color: rgba(255,255,255,0.45); }
.footer__legal a:hover { color: var(--purple-light); }
.footer__legal span { color: rgba(255,255,255,0.25); font-size: 0.78rem; }

/* ===== Legal pages ===== */
.legal { padding: 160px 0 100px; background: var(--white); }
.legal__container { max-width: 760px; margin: 0 auto; padding: 0 24px; }
.legal__back { display: inline-flex; align-items: center; gap: 8px; font-size: 0.88rem; font-weight: 600; color: var(--purple); margin-bottom: 28px; }
.legal__back:hover { text-decoration: underline; }
.legal__container h1 { font-size: clamp(1.8rem, 3.4vw, 2.4rem); margin-bottom: 8px; }
.legal__updated { color: var(--gray); font-size: 0.85rem; margin-bottom: 40px; }
.legal__container h2 { font-size: 1.15rem; color: var(--purple); margin: 40px 0 14px; }
.legal__container h2:first-of-type { margin-top: 0; }
.legal__container h3 { font-size: 1rem; color: var(--black); margin: 26px 0 10px; }
.legal__container .legal__data + p { margin-top: -4px; }
.legal__container p { margin-bottom: 14px; font-size: 0.96rem; line-height: 1.7; }
.legal__container ul { margin: 0 0 14px; padding-left: 0; }
.legal__container ul li { list-style: none; padding-left: 22px; position: relative; margin-bottom: 8px; font-size: 0.96rem; line-height: 1.6; color: #43434b; }
.legal__container ul li::before { content: ''; position: absolute; left: 0; top: 9px; width: 6px; height: 6px; border-radius: 50%; background: var(--gradient); }
.legal__data { background: var(--lavender); border-radius: 16px; padding: 24px 28px; margin-bottom: 28px; }
.legal__data p { margin-bottom: 6px; font-size: 0.94rem; }
.legal__data strong { color: var(--black); }

.legal__table-wrap { overflow-x: auto; margin-bottom: 20px; border-radius: 12px; border: 1px solid #EDEAF4; }
.legal__table { width: 100%; border-collapse: collapse; min-width: 640px; font-size: 0.82rem; }
.legal__table th, .legal__table td { padding: 12px 14px; text-align: left; vertical-align: top; border-bottom: 1px solid #EDEAF4; }
.legal__table th { background: var(--lavender); color: var(--purple); font-weight: 700; font-size: 0.76rem; text-transform: uppercase; letter-spacing: 0.04em; }
.legal__table tbody tr:last-child td { border-bottom: none; }
.legal__table td { color: #43434b; line-height: 1.5; }
.legal__table em { color: var(--gray); font-style: italic; }

/* ===== Service pages (SEO local, Google Ads, Meta Ads, Contenido para redes) ===== */
.service-hero {
  position: relative;
  overflow: hidden;
  padding: 160px 0 90px;
  background: var(--dark);
  background-image:
    radial-gradient(ellipse 900px 500px at 15% 15%, rgba(123,53,224,0.35), transparent 60%),
    linear-gradient(160deg, #120D1F 0%, #1B1233 55%, #3A1F6B 100%);
}
.service-hero__inner { position: relative; z-index: 1; max-width: 700px; }
.service-hero .eyebrow { color: var(--purple-light); background: rgba(160,102,232,0.15); }
.service-hero h1 { color: var(--white); margin-bottom: 18px; }
.service-hero p { color: rgba(255,255,255,0.7); font-size: 1.08rem; max-width: 620px; margin-bottom: 30px; }

.service-content { padding: 100px 0; }
.service-content--lavender { background: var(--lavender); }
.service-section { max-width: 720px; margin: 0 auto 64px; }
.service-section:last-child { margin-bottom: 0; }
.service-section .eyebrow { margin-bottom: 14px; }
.service-section h2 { margin-bottom: 16px; }
.service-section > p { font-size: 1.02rem; margin-bottom: 8px; }

.service-checklist { display: flex; flex-direction: column; gap: 14px; margin-top: 24px; }
.service-checklist li {
  display: flex;
  align-items: center;
  gap: 14px;
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--black);
}
.service-checklist .check {
  width: 24px; height: 24px;
  border-radius: 50%;
  background: var(--gradient);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.service-checklist .check svg { width: 13px; height: 13px; }

@media (max-width: 960px) {
  .service-hero { padding: 140px 0 70px; }
}

/* ===== Reveal animation ===== */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.is-visible { opacity: 1; transform: translateY(0); }

/* ===== Responsive ===== */
@media (max-width: 960px) {
  .nav { display: none; }
  .hamburger { display: flex; }
  .header__phone { display: none; }
  .header__logo { flex: 1; min-width: 0; }
  .header__logo img { height: 56px; }
  .hero__inner { grid-template-columns: 1fr; text-align: center; padding-bottom: 60px; }
  .hero__text { margin-left: auto; margin-right: auto; }
  .hero__cta { justify-content: center; }
  .hero__visual { order: -1; }
  .hero__icon { width: 200px; }
  .cards { grid-template-columns: 1fr; }
  .work__grid { grid-template-columns: 1fr 1fr; }
  .process__steps { grid-template-columns: 1fr 1fr; }
  .clients__grid { grid-template-columns: 1fr 1fr; }
  .about__inner { grid-template-columns: 1fr; }
  .founder { grid-template-columns: 1fr; margin-bottom: 60px; padding-bottom: 60px; text-align: center; }
  .founder__photo img { max-width: 320px; margin: 0 auto; }
  .founder__list li { text-align: left; }
  .contact__grid { grid-template-columns: 1fr; }
  .case__grid, .audience__grid { grid-template-columns: 1fr; }
  .clients__grid .client-logo:last-child:nth-child(odd) { grid-column: 1 / -1; justify-self: center; width: calc(50% - 12px); }
  .blog-grid { grid-template-columns: 1fr; }
  .faq__item { padding: 4px 18px; }
  .faq__question { font-size: 0.94rem; gap: 14px; }
  .footer__inner { grid-template-columns: 1fr 1fr; }

  .nav.mobile-open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 84px; left: 0; right: 0;
    background: var(--dark);
    padding: 24px;
    gap: 18px;
    box-shadow: 0 20px 30px rgba(0,0,0,0.3);
  }
  .nav__item { flex-direction: column; align-items: flex-start; width: 100%; }
  .nav__chevron { display: none; }
  .nav__dropdown {
    position: static;
    opacity: 1;
    visibility: visible;
    transform: none;
    padding-top: 10px;
    width: 100%;
  }
  .nav__dropdown-card {
    background: none;
    border: none;
    box-shadow: none;
    padding: 0 0 0 16px;
    min-width: 0;
    display: flex;
    flex-direction: column;
    gap: 10px;
  }
  .nav__dropdown-link { padding: 0; color: rgba(255,255,255,0.6); }
  .nav__dropdown-link:hover { background: none; color: var(--white); }
}

@media (max-width: 640px) {
  .sticky-bar__item span { display: flex; flex-direction: column; align-items: flex-start; line-height: 1.2; }
}

@media (max-width: 560px) {
  .work__grid { grid-template-columns: 1fr; }
  .work-card__video-wrap { max-width: 320px; margin: 0 auto; }
  .process__steps { grid-template-columns: 1fr; }
  .clients__grid { grid-template-columns: 1fr 1fr; }
  .values { grid-template-columns: 1fr; }
  .footer__inner { grid-template-columns: 1fr; }
  .card__arrow { top: 24px; right: 24px; width: 34px; height: 34px; }
  .sticky-bar__item { font-size: 0.72rem; gap: 6px; padding: 0 8px; }
  .sticky-bar__item strong { font-size: 0.8rem; }
  .sticky-bar__item svg { width: 17px; height: 17px; }
}

/* ===== Cookie banner ===== */
.cookie-banner {
  position: fixed;
  left: 0; right: 0;
  bottom: var(--bar-height);
  z-index: 300;
  background: var(--dark);
  color: var(--white);
  border-top: 1px solid rgba(255,255,255,0.1);
  box-shadow: 0 -10px 30px rgba(0,0,0,0.3);
  padding: 20px 24px;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  transform: translateY(100%);
  opacity: 0;
  transition: transform 0.35s ease, opacity 0.35s ease;
}
.cookie-banner.is-visible { transform: translateY(0); opacity: 1; }
.cookie-banner__text { flex: 1 1 380px; font-size: 0.88rem; color: rgba(255,255,255,0.85); line-height: 1.55; }
.cookie-banner__text a { color: var(--purple-light); font-weight: 600; text-decoration: underline; }
.cookie-banner__actions { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; }

.cookie-btn {
  font-family: inherit;
  font-size: 0.88rem;
  font-weight: 700;
  padding: 12px 22px;
  border-radius: 100px;
  border: 2px solid transparent;
  cursor: pointer;
  white-space: nowrap;
  transition: transform 0.15s ease, background 0.2s ease, border-color 0.2s ease;
}
.cookie-btn:hover { transform: translateY(-2px); }
.cookie-btn--primary { background: var(--gradient); color: var(--white); }
.cookie-btn--outline { background: transparent; border-color: rgba(255,255,255,0.5); color: var(--white); }
.cookie-btn--outline:hover { border-color: var(--white); }
.cookie-btn--link { background: none; border: none; color: rgba(255,255,255,0.65); font-weight: 600; text-decoration: underline; padding: 8px 4px; }
.cookie-btn--link:hover { color: var(--white); }

/* ===== Cookie settings modal ===== */
.cookie-modal-overlay {
  position: fixed;
  inset: 0;
  z-index: 400;
  background: rgba(11,8,16,0.6);
  backdrop-filter: blur(4px);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 24px;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.25s ease;
}
.cookie-modal-overlay.is-visible { opacity: 1; visibility: visible; }
.cookie-modal {
  position: relative;
  background: var(--white);
  border-radius: var(--radius);
  max-width: 560px;
  width: 100%;
  max-height: 85vh;
  overflow-y: auto;
  padding: 40px;
  box-shadow: 0 40px 80px rgba(0,0,0,0.4);
}
.cookie-modal h2 { font-size: 1.4rem; margin-bottom: 12px; }
.cookie-modal__intro { font-size: 0.9rem; color: #43434b; margin-bottom: 24px; line-height: 1.6; }
.cookie-modal__intro a { color: var(--purple); font-weight: 600; }
.cookie-modal__close {
  position: absolute;
  top: 20px; right: 20px;
  width: 34px; height: 34px;
  border: none;
  background: var(--lavender);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  color: var(--black);
  cursor: pointer;
}
.cookie-modal__close svg { width: 16px; height: 16px; }

.cookie-modal__category { padding: 18px 0; border-top: 1px solid #EDEAF4; }
.cookie-modal__category:first-of-type { border-top: none; }
.cookie-modal__category-head { display: flex; align-items: center; justify-content: space-between; gap: 16px; margin-bottom: 8px; }
.cookie-modal__category-name { font-weight: 700; font-size: 0.98rem; }
.cookie-modal__category-desc { font-size: 0.85rem; color: #55555f; line-height: 1.6; }

.cookie-switch { position: relative; display: inline-block; width: 44px; height: 26px; flex-shrink: 0; }
.cookie-switch input { position: absolute; opacity: 0; width: 100%; height: 100%; margin: 0; cursor: pointer; }
.cookie-switch__track {
  position: absolute; inset: 0;
  background: #E4E0EF;
  border-radius: 100px;
  transition: background 0.2s ease;
}
.cookie-switch__thumb {
  position: absolute;
  top: 3px; left: 3px;
  width: 20px; height: 20px;
  background: var(--white);
  border-radius: 50%;
  box-shadow: 0 2px 6px rgba(0,0,0,0.2);
  transition: transform 0.2s ease;
}
.cookie-switch input:checked ~ .cookie-switch__track { background: var(--gradient); }
.cookie-switch input:checked ~ .cookie-switch__track .cookie-switch__thumb { transform: translateX(18px); }
.cookie-switch input:disabled ~ .cookie-switch__track { opacity: 0.6; cursor: not-allowed; }

.cookie-modal__actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.cookie-modal__actions .cookie-btn { flex: 1 1 auto; color: var(--black); }
.cookie-modal__actions .cookie-btn--outline { border-color: #E4E0EF; }
.cookie-modal__actions .cookie-btn--outline:hover { border-color: var(--purple); }
.cookie-modal__actions .cookie-btn--primary { color: var(--white); }

@media (max-width: 640px) {
  .cookie-banner { flex-direction: column; align-items: stretch; padding: 18px 20px; }
  .cookie-banner__actions { justify-content: stretch; }
  .cookie-banner__actions .cookie-btn--primary,
  .cookie-banner__actions .cookie-btn--outline { flex: 1; text-align: center; }
  .cookie-banner__actions .cookie-btn--link { flex-basis: 100%; text-align: center; order: 3; }
  .cookie-modal { padding: 28px 22px; }
}

/* ===== 404 ===== */
.error-404 {
  position: relative;
  overflow: hidden;
  min-height: 80vh;
  display: flex;
  align-items: center;
  padding: 160px 0 100px;
  background: var(--dark);
  background-image:
    radial-gradient(ellipse 900px 500px at 15% 15%, rgba(123,53,224,0.35), transparent 60%),
    linear-gradient(160deg, #120D1F 0%, #1B1233 55%, #3A1F6B 100%);
}
.error-404__inner { position: relative; z-index: 1; text-align: center; max-width: 560px; margin: 0 auto; }
.error-404__code { display: block; font-size: clamp(4rem, 12vw, 7rem); font-weight: 900; line-height: 1; margin-bottom: 8px; }
.error-404 h1 { color: var(--white); margin-bottom: 16px; }
.error-404 p { color: rgba(255,255,255,0.68); font-size: 1.05rem; margin-bottom: 34px; }
.error-404 .hero__cta { justify-content: center; }